I asked ChatGPT who I was

I asked ChatGPT who Dana Randall is.

The first answer? A theoretical computer scientist. Not me, but I respect it.

The second answer got closer. Designer. Creative director. Accessibility advocate.

But what stood out was not accuracy. It was what was missing.

Because when you look at inclusive design as a field, you will find some incredible leaders who have shaped how we think about it:

  • Kat Holmes, who helped define inclusive design at scale and gave us the language of designing for exclusion

  • Victor Papanek, who grounded design in ethics and responsibility long before it was popular

  • Jina Anne, who brought accessibility into design systems and made it operational

  • Liz Jackson, who challenges the industry to center disabled voices and rethink who design is actually for

All of these perspectives are necessary.

Inclusive design is not one approach. It is layered.

  • Frameworks help us scale

  • Systems help us build consistently

  • Advocacy keeps us accountable

  • Ethics keeps us grounded

And there is another layer that often gets less attention. The experience layer.

Where I sit in that spectrum

If I had to define my perspective:

Accessibility should elevate the aesthetic, not limit it.

My work focuses on how inclusive design actually feels in a product. Not just whether it works. Not just whether it passes guidelines.

But whether it:

  • Feels calm

  • Feels intuitive

  • Feels supportive in real moments

The difference in approaches

Each leader in this space brings a different strength:

  • Some focus on structure and frameworks that help organizations scale inclusion

  • Some focus on systems that make accessibility repeatable and consistent

  • Some focus on ethics and ensuring design serves real human needs

  • Some focus on advocacy and shifting culture and power

My focus is different, but complementary.

I focus on:

  • Sensory experience

  • Emotional impact

  • Cognitive ease

  • The craft and execution of the interface itself

Because that is where inclusion becomes real.

My perspective is shaped by experience and empathy

Part of this comes from my own lived experience with neurodivergence and motion sensitivity. But it is not only about my experience.

It is about a commitment to:

  • Listening to others

  • Learning from different lived experiences

  • Expanding beyond my own perspective

Inclusive design cannot be personal only. It has to be collective. The more we understand how different people experience the world, the better we can design for it.

Designing for the spectrum

At CSUN, I gave a talk about designing for the spectrum. Not just permanent disabilities, but situational and temporary ones too. Because all of us move through that spectrum. We are distracted. We are overwhelmed. We are stressed. We are tired. And design should meet people in those moments.

Here is a clip from that talk: https://www.youtube.com/watch?v=OLnidSo38sc

There is room for all of us

This is not about one approach being better.

It is about recognizing that:

  • Frameworks create structure

  • Systems create consistency

  • Advocacy creates accountability

  • Ethics create purpose

  • Experience creates connection

Each layer strengthens the others. My contribution lives in that last layer. In this series, I want to explore what that looks like in practice.

Next up, I will walk through a fintech app redesign through this lens.

Dana Randall

Dana has extensive experience in helping organizations create accessible and inclusive experiences, she has worked with companies of all sizes, from startups to Fortune 500s, in different industries and fields, so her expertise is truly unparalleled.

With Dana's guidance, you can be sure that your websites, apps and digital products are compliant with the latest accessibility standards and guidelines. She knows how to design and develop products that are accessible, understandable, usable and enjoyable for everyone, regardless of ability.

A11y Design Newsletter & Workshops: www.design-a11y.com

https://www.danarandall.com
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What does inclusive design actually look like in a real product?

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